Art Direction & Creative Production for Integrated Campaign

Accenture won #6 placement on Fortune’s 100 Best Companies to Work For list. How could the creative team leverage the company’s highest ever competition results to publicly celebrate the 750,000 colleagues and attract top talent in the future?

Key Results

  • Print Ad in Fortune Magazine

  • Social media posts including by C-Level Accenture team, garnering 13,429 Reactions, 329 Comments and 1,012 Reposts across Accenture’s top leadership and company page

  • Social Media:

    • Accenture Chair and CEO Julie Sweet’s LinkedIn post earned 7,308 Reactions, 194 Comments and 624 Reposts.

    • Accenture CEO of North America Jimmy Etheredge’s LinkedIn post which earned 3,038 Reactions, 49 Comments, 326 Reposts.

    • Accenture’s LinkedIn post which earned 2,043 Reactions and 58 Comments.

    • Accenture Chief Leadership & HR Officer Ellyn Shook’s LinkedIn post which earned 1,040 Reactions, 28 Comments and 62 Reposts.

    • Accenture employees’ X (then Twitter) interactions, totaling 30 posts, 61 likes and 9 reposts, including from Accenture CEO of North America Jimmy Etheredge.

    • Instagram Post on the Accenture Account with 5,005 Likes and 37 Comments.

    • Facebook Post by Accenture which earned 1,200 Reactions, 34 Comments and 121 Shares.

Situation

How could the creative team leverage Accenture’s highest results for this honor, celebrating the company’s 750,000 colleagues and attracting top talent in the future?

Task

How could the creative team leverage the company’s highest ever competition results, celebrating the 750,000 colleagues and attracting top talent in the future?

Action

How could the creative team leverage the company’s highest ever competition results, celebrating the 750,000 colleagues and attracting top talent in the future?

Result

How could the creative team leverage the company’s highest ever competition results, celebrating the 750,000 colleagues and attracting top talent in the future?

My Role / Team

In coordination with the project’s creative team members, I remotely supported photo shoot logistics, produced a design concept, designed the final ad, delivered the pre-press ad package to Fortune and produced the recommended social campaign expansion.

 
 

Action

Collaborated on campaign concept, coordinated photoshoot logistics, delivered final print ad, and contributed strategic recommendations for social media adaptation.

 
 
 
 
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Concepting Packaging